COPYWRITING
COPYWRITING
Below are examples of the different forms of copywriting I have perfected over the years including product copy, long-form copy, social media copy and email marketing copy.
PRODUCT COPY
Below is SEO-driven product copy I have written for luxury multi-brand fashion retailer SVRN. The copy is short and succinct but informative and contains key words for optimal search reach. I created this form and pattern of copy for the company. They continue to use it to this day. I also designed the drop down implementation of sections for user-friendly accessibility.
I lead the product copy for SVRN for 2 years, managing all incoming inventory, writing proper descriptions and uploading all product to the website.
Additional examples of product copy can be provided if requested.
LONG-FORM COPY
I have written a multitude of long-form pieces that are meant for brand awareness, advertising product and promoting new collections. Below are a few examples of this type of copy. Additionally, my article length pieces can be found on the ‘Editorials’ section of my website.
This piece goes over the details of what make the SVRN x Guidi shoe collaboration special to entice the audience and motivate purchases.
BRAND DESCRIPTIONS
Here are a few SEO oriented brand descriptions I have written for different labels on a multi-brand retail platform.
This piece serves to introduce the audience to the genius behind a new fashion collection for which SVRN was the North American launch partner.
SOCIAL MEDIA COPY
I managed SVRN’s Instagram for over 2 years, writing every caption to be enticing, informative and encapsulating of SVRN’s brand identity. More examples can be provided if asked for.
EMAIL BLAST COPY
I managed SVRN’s email marketing for over 2 years. This consisted of writing all email copy (subject lines, preview text, body copy) as well as leading a team of graphic designers to implement themes (gift guide, slide show, collage etc) and layouts to the messages. I planned out all email marketing a month in advance using an editorial calendar and assigned each one to the graphic designers on my team. The planning and creation of these emails was based on products that needed pushing, new launches, sales and special events. Below are a few examples. More can be provided if needed.