YUSRA SHAH

YUSRA SHAH

Publishing Director, Marketing and Creative Brand Strategist

Specializing in the dynamic realm of B2C marketing, I use my background in journalism to creatively craft and execute strategic campaigns and bring forth brand partnerships that elevate labels to new heights. My expertise lies in merging traditional and digital channels through words, ensuring a seamless and impactful brand presence. I understand the power of storytelling and how it intertwines with the essence of the consumer’s pathos, creating experiences that are authentic and intriguing to individuals both in and out of our target audiences.